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The aim of the Unelmien Porvoo 2030 city strategy is that local businesses live a sustainable daily life and actively take part in promoting environment and climate goals. Climate action is expected to generate more well-being and appealing services to citizens and tourists in Porvoo as well as a health-promoting urban environment.

In the future the success of tourist attractions and tourism businesses is determined by how they acknowledge sustainable development in their operations. Tourists’ decision making is guided by values and attitudes. Stakeholders’ demands towards tourism operators are increasingly public and discussions on responsibility are ongoing in the media. To create successful business activities, tourism businesses must be increasingly interested in following and measuring the effects of their own actions on the economy, environment and society. Responsibility increases competitiveness, enables the success of businesses and affects the success of Porvoo as a tourist attraction.

A responsible tourist attraction has a good reputation, which attracts customers. A good reputation is not built solely through marketing and advertising. Instead, it is earned through reliable and responsible deeds and by discussing them openly. The choices of every business counts for the success of tourism in Porvoo.

Are you interested in joining Visit Finland’s Sustainable Travel Finland programme? Please contact Head of Tourism and Marketing Sari Myllynen.

Sari Myllynen

Tourism and Marketing Director


Sustainable Travel Finland companies in Porvoo

Hotel Haikko Manor

Visit Porvoo is a signatory of the Glasgow Declaration on Climate Action in Tourism.

By joining the Glasgow Declaration, Visit Porvoo is stepping forward as a global leader working to accelerate climate action in tourism and supporting the global commitment to cut emissions in half by 2030 and reach Net Zero as soon as possible before 2050.

During the COP26 Glasgow Climate Summit in November 2021, the Glasgow Declaration on Climate Action in Tourism was made by the tourism industry. The declaration has been prepared within the framework of the UN-sponsored international One Planet network’s sustainable tourism program, and the declaration has already been signed by more than 500 parties around the world, 60 of whom are from Finland.

The intent of the Glasgow Declaration is to urge and enable all travel and tourism stakeholders to sign and demonstrate, for the first time as a united sector, a shared voice and commitment to aligning the sector’s climate ambitions with scientific recommendations and international agreements.

  • To create successful business activities, tourism businesses must be increasingly interested in following and measuring the effects of their own actions on the economy, environment and society. Responsibility increases competitiveness, enables the success of businesses and affects the success of Porvoo as a tourist attraction, says Head of Tourism and Marketing Sari Myllynen.

Tourism must continue to be possible in the future, and the business opportunities and jobs offered by the tourism industry must be secured. Sustainable tourism supports key national goals, e.g., regional economic development and the fight against climate change.

  • Combating climate change is our common task. We must all commit to measures to ensure the development of low-carbon travel options, Kristiina Hietasaari, Senior Director of Visit Finland sums.

All signatories can be found on the One Planet web page.

For further information:

Sari Myllynen

Tourism and Marketing Director

Katri Nikiforow

Marketing Manager