In the spring of 2023, Visit Porvoo organized a Christmas-themed service design project for local tourism businesses in collaboration with service designer Anu Nylund and Petri Paarnio of Santa Claus Finland. The goal was to enhance international winter and Christmas tourism in the Porvoo area through service design and product development. The project explored opportunities for product development, taking into account each company’s strengths while promoting regional collaboration.
Christmas in Porvoo is full of feeling and it attracts every year thousands of visitors who wish to enjoy the services of restaurants and cafeterias, the atmospheric Old Town of Porvoo, the Christmas market and shopping. The Porvoo Christmas market is arranged for the third time and is a part of the eventful offerings during Christmas time.